The army Arthas commands

Reads the brief, plans the route, and routes work to the right specialist. The entry point for every non-trivial request and the owner of cross-agent coordination.

Positioning, ICP definition, messaging matrix, brand voice, and the forbidden-words list. Builds and guards the foundation every other agent writes on top of.

Long-form writer — blog posts, pillar pages, case studies, lead magnets, social copy and carousels. Ships at studio tone and studio pace.

Landing pages, conversion optimization, checkout and cart audits, form UX, A/B test design. Chases compounding lift, not vanity.

Technical SEO, on-page, keyword research, schema, Core Web Vitals, and the new GEO / AI Overviews frontier. Built for B2B service pages and B2C product catalogues alike.

Welcome sequences, nurture flows, cart recovery, post-purchase, win-back and newsletters — across HubSpot, Klaviyo and Mailchimp. Deliverability gets audited, not assumed.

Search, Performance Max, Shopping, Display and App campaigns. Senior PPC hands — scripts, scripts, scripts, and disciplined bid strategy.

Facebook and Instagram — Advantage+ Shopping, Dynamic Product Ads, retargeting, pixel integrity. B2C primary, B2B retargeting secondary.

B2B paid lead gen, ABM, Sponsored Content, Message Ads, Lead Gen Forms and Conversation Ads. Our primary paid channel for enterprise and DACH.

Personal branding, company page, carousels, thought leadership and community work. Builds the reputation the ads amplify.

Lifecycle setup, lead scoring, pipeline stages, deal automation, contact properties, list segmentation and attribution reporting.

Proposals, battle cards, one-pagers, objection handling, discovery scripts, demo flows and case-study briefs — the assets that actually close.

Webinar strategy, registration funnels, promo plans, presenter scripts, post-event follow-up — plus in-person events, podcasts and roundtables.

The only agent with write access to performance data. Pulls across ad platforms, analytics and CRM for daily, weekly and monthly reports that actually diagnose.

Guardian of the studio visual identity. Every audit, offer, memo, proposal and report passes through here so it ships in the official wordmark, palette and typography.